Keep Financial: HubSpot Integration and Front-End Development

Client Keep Financial

Category Web Development,UI/UX ,Design

Duration 4 months

Industry Financial Technology (FinTech)

Visit Website Contact Me

Project Overview

Keep Financial approached the project with a clear goal: to bring a set of sleek Figma designs to life as a fully functional, conversion-optimized website on HubSpot. Over four months, the focus was on developing front-end pages, setting up marketing automations, and creating impactful landing pages. The final product needed to be polished, conversion-focused, and support Keep Financial’s lead generation and client engagement efforts.

Problem Statement

Client's Specific Needs/Challenges:

Keep Financial needed a seamless integration of their design vision into a fully functional website. They required the site to be responsive across all devices and integrated with HubSpot for managing marketing and sales efforts. The challenge was to translate the detailed Figma designs into a live website that not only looked great but also performed flawlessly, with all necessary automations and sequences set up in HubSpot.

Precise Figma to HubSpot Development

I meticulously developed each front-end page, ensuring the final product matched the Figma designs pixel-for-pixel, reflecting Keep Financial’s brand identity.
HubSpot Integration

I set up and configured HubSpot sequences and automations to align with Keep Financial’s marketing and sales strategies, enhancing lead management and client engagement.
Responsive Design Implementation

Ensuring the website was fully responsive was a top priority, providing a consistent and engaging experience on desktops, tablets, and smartphones.
Landing Pages and Conversion Optimization

I developed targeted landing pages designed to capture leads and drive conversions, with integrated forms and CTAs (Call to Action).

Project Strategy and Approach

Strategy to Address Client's Challenges

The approach was guided by precision, with a focus on meeting Keep Financial’s dual goals of aesthetic accuracy and functional excellence.

Key Phases

Consultation and Figma Review

The process began with an in-depth discussion to understand Keep Financial’s vision and review Figma designs to align on every detail.
HubSpot Setup and Configuration

HubSpot sequences and automations were configured to support the client’s marketing and sales goals.
Front-End Development and Figma-to-HubSpot Conversion

Designs were translated pixel-for-pixel, ensuring the site’s aesthetic consistency with the brand’s identity.
Implementation of Automations and Landing Pages

Customized sequences, workflows, and landing pages were set up to capture and nurture leads seamlessly.
Testing for Responsiveness and Optimization

Extensive testing ensured the site performed optimally across devices, preparing for a smooth launch.

Tools and Technologies

HubSpot CMS was used for development, along with HTML, CSS, and JavaScript to meet the aesthetic and functional needs of the site. HubSpot’s sequences and workflows established the automation framework, while Google PageSpeed Insights supported performance optimization.

Impact on Client’s Business

The project resulted in a fully responsive, high-performing website that authentically represents Keep Financial’s brand. With HubSpot automations in place, the client now seamlessly manages leads and campaigns. Optimized landing pages enhance user engagement and support sales, empowering Keep Financial to reach new clients and streamline their marketing.

Keep Financial’s positive feedback underscores the success of the project:

"Tai was fantastic to work with. From initial designs to the fully functioning website, the attention to detail was exceptional. The HubSpot integration streamlined our operations, and client feedback has been overwhelmingly positive. Tai’s expertise was evident throughout, and the results speak for themselves."

CEO Keep Financial